Let's take a look back at the first phase of PERAtour
As we prepare for the second phase of PERAtour in October, we wanted to reflect back on the ways we engaged with countless retirees, members, and interested citizens over the course of the inaugural leg of this community outreach effort.
Pageviews on PERAtour.org since its launch in early May
- 900+ attendees at 12 in-person community meetings throughout Colorado
- 80,000 impressions across Twitter and Facebook
- 11,000+ participants on the telephone town hall kick-off
- 570,000+ PERA members and retirees reached via mail and email
- 400,000+ impressions across traditional and digital advertising